Introducing the 365 Project

Content Marketing Project

I’m a huge fan of setting goals so big they make your stomach hurt. Go big or go home, right?

That’s the kind of goal we’ve set for this blog in 2014. We’re going to log 365 posts this year. Why? To prove at least three points.

Point No. 1- We are good at what we do, and we’re going to show it on this blog by sharing knowledge, information and tips. You’re going to learn some public relations best practices. You’ll gain some insight into this field’s intricacies. We hope you’ll pick up some useful advice you can apply in your own businesses if you’re doing PR on your own.  When you get too big and too busy to handle it yourself any longer and you go in search of a reputable Lakeland or Tampa PR agency, we hope you’ll reach out to us.

Point No. 2- What Google suggests, you should do. We know Google wants original, relevant content. It’s what the Penguin update is all about. We hope to put that concept to the test this year by filling our blog with useful content.

Point No. 3- Regular blogging is touted as a ‘best practice” by PR agencies and marketers alike, but few put their money where their mouths are. A Fast Company article by Belle Beth Cooper states although 62 percent of marketers were blogging or planned to start doing so in 2013, just 9 percent of marketing companies in the U.S. employed a full-time blogger. While we also don’t employ a full-time blogger, everyone in our office is working on this project in 2014 and collectively, it will be a full-time effort. When we do this and gain business as a result, it becomes a heck of a lot easier to sell clients on this concept.

So get ready, PR fans. We hope you enjoy this year of posts. If you have specific questions you would like us to address this year, please send us your suggestions. We told you we have 365 blog posts to write, right? :)

3 Responses for Introducing the 365 Project

  1. I am so excited to read every post! Keep up the good work. <3 Jes

  2. Petra Norris says:

    blogging takes commitment and that is why most start out strong but fail within a few months, it’s just like dieting :). Even I have trouble find the time to blog daily.

    I am eager to read your posts. What is your opinion on Google’s humming bird update?

    Much success for the new year :)

    • Hummingbird will be an excellent topic for us to tackle on this blog! We’ve learned first-hand how important mobile search is. Since launching the 365 Project, we’ve heard from 4 people who couldn’t view our posts on their mobile phones and tablets. It’s a fix that is being addressed today. Google is well aware of the migration from desktops to mobile devices for search, and Hummingbird addresses that. Thanks for the suggestion. We’ll have something on that for you to read very soon!