PR Princess Takes Her “Write”ful Place

Public Relations and SEO writer Jordan Guengerich.

Public Relations and SEO writer Jordan Guengerich.

You may know her as Jordan, but we know her as the PR princess! Jordan Guengrich (formerly Tickell) graduated with a bachelor’s degree in advertising and public relations from Florida Southern College in 2013. After several months of working as our intern, and later as a freelancer, Jordan joined our staff on a permanent basis as a public relations and SEO writer.

“I’ve always enjoyed writing,” said Jordan. “I decided to pursue it as a career toward the end of my senior year.”

Senior year can be a nervous time for many college students, especially with the idea of finding a job. But Jordan exhibited so much talent and creativity during her time with us that we offered her something that many college seniors strive for…a career.

“Lorrie has taught me the intricacies of public relations and how to sharpen my writing skills,” Jordan said. “Not long after I started working, Lorrie suggested I write for an SEO company she collaborated with and that gave me so much confidence, which is invaluable in this field.”

It was that confidence boost that allowed Jordan to excel as a writer.

“It’s so cliché, but I’m always learning and growing,” she said. “I may write about the same topics multiple times for different clients, so I have to take a new approach each time. I’ve yet to become bored.”

That eagerness to learn and grow allowed her to write about local downtown Lakeland stores for Small Business Saturday, which got published on the popular foodie and lifestyles blog Crave Local. Small Business Saturday is a nationwide movement to celebrate the small businesses that keep communities vibrant. This, according to Jordan, was one of her favorite projects.

When asked if she had any advice to give individuals seeking a similar position within the industry, Jordan had this to say: “Go for it! Writing isn’t a traditional career with set duties and hours, but if it’s what you enjoy, you can make it work. Companies need good writers.”

For those of you who may not know Jordan, you can learn more about her during her time as an intern here. Be on the lookout for her at some of our clients’ events, too.