Infographics have the potential to reach millions of viewers worldwide, making them important marketing tools for companies.
Infographics- or information graphics- have been around for quite some time, but lately it seems like they’ve taken over social media. Just take a look at the search results we got when typing infographics on Pinterest.
But how can they help you and your business? Here are four ways you can use infographics to your benefit:
1. Visual information – infographics can be used to display any information a company wants to make public. Cold hard numbers and statistics can be transformed into beautiful charts that catch your audience’s attention.
2. Data analysis- infographics can take complicated topics and break them down into attractive bits of information. That doesn’t sound like much, but at a time when attention spans are at an all-time low, people are more likely to view an infographic than read a lengthy article.
3. Sharing options- infographics are not only easy to share, but they are far more shared than any other form of content. That means if you create a compelling infographic you can increase your search engine ranks because your infographic links back to your website.
4. Unique features- you can create a visual resume with the right infographic. Check out this list of websites that can help you stand out in the crowd by adding a visual representation of your resume and sharing it on LinkedIn and other job search websites.
Infographics make it easy for small and big businesses to share their story with their audience. However, when you make your infographic, be sure to provide accurate information, and keep in mind that numbers may change after it is published.
To make sure your infographic goes viral, post it on social media sites, as well as infographic sites that can help spread it further.