Rodeo Queen Becomes PR Ace

Barbara Cagle

Barbara Cagle is a proud new addition at Lorrie Walker Communications, Inc. The Ocala native began working with us in June.

“I love the work I do and I’m looking forward to every opportunity that comes my way, as the company continues to grow,” said Barbara.

From writing blogs, press releases, and mastering SEO techniques, Barbara the “P.R. Ace” has taken public relations by the horns and to the next level. Her creative ability and witty attitude are just two of her many talents that make her great at her job.

“Barbara is a quick learner who doesn’t back down from a challenge,” said Lorrie Walker. “In her short time here, she has shown a tenacity that is key to being successful in getting publicity for our clients.”

Barbara grew up in a family heavily involved in the thoroughbred racing industry. She wanted a career in the horse industry for as long as she can remember. As a child, she dreamed of being a “rodeo queen.” Since her early teens, she has competed in rodeos and received several college scholarship offers to schools in Texas and Oklahoma.

Her goal of being successful in public relations might seem a far cry from her early childhood dreams, but Barbara sees this career field as a way to expand on the two things she loves- writing and horses.

“I feel the equine industry relies heavily on word of mouth to publicize their business,” said Barbara. “That may bring in plenty of business for some, but in today’s world, there is a huge opportunity to spread the word and increase business by using social media, search engine optimization and public relations. I would love to have a hand in making these forms of marketing available to those in the equine industry.”

When she’s not working, she likes spending time with her family, watching home improvement shows, do-it-yourself projects, hunting, cooking, helping people, and is a part-time barista for Mitchell’s Coffee House.

As if that’s not enough, Barbara will become a full-time Polk State College student when she returns to school in January to pursue a business degree.

Fun Facts About Barbara

Q. What’s the most dangerous thing you’ve ever done?
A. Probably breaking horses to ride.

Q. What is your favorite word?
A. Sorry toastmasters, my favorite word at the moment is umm…

Q. What’s he best advice you’ve ever received?
A. To be my own advocate.

3 Responses for Rodeo Queen Becomes PR Ace

  1. Walker Communications gained a one of a kind asset and will sore to new heights with this new addition. Barbara is a talented, optimistic, hard working woman! I look forward to bringing my business to this company and working with your team.

  2. Raven Arscott says:

    I am so happy that Barbara is a part of the LWC team. She is a true jewel.