Content is King (Part 2 of 3)

In part one of our three-part series on duplicate content, we discussed what duplicate content is. Now that we’ve defined duplicate content, let’s look at how it can be avoided.

The best way to escape the duplicate content trap is to write content that is fresh, original and exciting. Let’s go back to why your business should even have a blog. You want to help your site visitors. Chances are they’ve come to your site in search of your product or service, or because they are researching the type of product/service you offer. The more information you provide that helps them make a decision, the more likely you are to gain their business, or to gain their respect as an expert in your field.

Image Credit: "Keep finding copycats?" by Dippylulu

Google loves websites that are constantly being updated. The better the quality of information you place on your site and the more often you add new information, the more likely Google is to view your site favorably and boost it in organic search results.

Stumped for ideas to write about? Here are some examples of topics you might consider:

  • New developments
  • New staff members
  • Anniversaries and other milestones
  • New honors or awards the company has received
  • Interviews with winners of giveaways or contests
  • Interviews with CEOs, the vice president or president
  • Large-scale benefits or events the company is hosting/recently hosted
  • A ‘behind the scenes” view of the company
  • New products or services
  • Special offers
  • Grand opening of a new location
  • Weekly blog recap
  • Causes the company supports

It’s also important that your content is well-written and free of spelling and grammatical errors. Believe it or not, Google notices that stuff.

If you don’t have time to handle this important aspect of your business yourself, we strongly urge hiring a professional writer to do this for you.

Here’s where we come in. Our Lakeland and Tampa press release and article writers have journalism experience. They are highly capable to asking the right questions and doing their own research to create well-written, compelling stories that will paint you as the expert in your field. So if you need assistance in this area, call us. We can help.