As a public relations professional who dearly loves the Internet and all of the public relations opportunities it creates for businesses, I like to think that I’m fairly up-to-date on the latest tricks of the trade.
But a couple of months ago while talking to my friend Kevin over at Blue Lynx Marketing, he asked me why I hadn’t claimed my Google local listing yet.
Yeah, sometimes we overlook the obvious in search of the obscure. I had neglected to secure some prime real estate on search engine results. Kevin wrote a blog post about claiming your Google local listing, and I recommend that you give it a look. He outlines the simple process in a step-by-step manner.
I followed those steps and within hours of completing the process, my business began appearing in the local listings when I typed in Lakeland public relations.
If you haven’t done so yet, you should claim your business’s Google local listing because if you don’t, someone else could. Although it isn’t likely, it is possible, so why take the chance?