Call it an occupational hazard that goes with the territory when you are a writer and a public relations professional, but I saw this truck the other day and couldn’t resist snapping a photo of it. I felt like taking a red pen to this back window!
Actually, this truck and its poorly written message provides a great opportunity to discuss the importance of proofreading and editing.
The written word often serves as a business’s first impression to potential customers and clients. Think about it: if you produce marketing brochures or have a Web site that you use to attract business, you need to make sure these items are well-written, well-designed and error-free. Content full of misspellings, grammatical errors and omissions doesn’t build confidence in the minds of consumers as to your professionalism.
When you write content, whether it’s a marketing letter, a promotional brochure, Web site content, a newsletter or even a blog post such as this, read over your writing. Have someone else read over it. It’s important to catch those mistakes before they are seen by your potential customers.
Not everyone was born to be a writer or an editor. So if your talents aren’t in these areas, hire a professional to proofread and edit your work before it is finalized. It is a small price to pay for peace of mind in knowing that your printed materials will make a great first impression among your target audience.
How do you know if you need an editor? Well, let’s go back to the photo above for a little test. There are three errors in this saying on the back window. If you can’t find them, perhaps you should seek the services of an editor the next time you have a written piece that you plan to share with new and existing clients.
Lorrie Walker Communications, Inc. offers editing and proofreading services. Visit our Editing page on our Web site or contact us today for more information: Contact Us.